This week I talk with analytics expert and author Jeff Hendrickson about his new book “Unleashing the Power of UX Analytics.” Jeff shares proven strategies to uncover deep user insights and drive meaningful change. |
You can’t just plug in Google Analytics and expect to get the data you need to make informed decisions.
This week, I chat with my friend and colleague, Jeff Hendrickson, to discuss his new book, “Unleashing the Power of UX Analytics: Proven Techniques and Strategies for Uncovering User Insights to Deliver a Delightful User Experience.”
Jeff brings decades of experience blending creativity, technology, and forward-thinking design. From his early days in fashion to leading global tech teams and innovating at the Pentagon, Jeff has consistently pushed boundaries.
Jeff unpacks the often-overlooked but important aspects of building a robust UX analytics practice. He emphasizes the importance of defining a clear “North Star” goal that aligns business needs with user needs. Jeff also stresses the criticality of stakeholder management, change management, and continuous socialization of findings.
Whether you’re a UX designer, researcher, or anyone invested in delivering exceptional user experiences, this episode offers valuable insights into unleashing the transformative power of UX analytics.
🎯 Here are some key takeaways from our chat |
1️⃣ Establish a 'North Star' to align with key objectives: A 'North Star' is important for guiding your efforts towards meaningful outcomes. Make sure your work supports broader business goals to keep your team focused and on track.
2️⃣ Find an analytics champion: Sometimes success hinges on finding a higher-level champion who can advocate for your work and align it with broader organizational goals. This can help to overcome resistance.
3️⃣ Analytics is not just about user data from the app: Analytics should go beyond app data to include things like business or sales insights. This broader perspective ensures initiatives drive broader organizational impact.
4️⃣ You can't fully understand quantitative data without qualitative insights: Quantitative data shows user behavior patterns, while qualitative insights explain why these patterns are happening. Understanding how to incorporate both is essential for a full understanding and enables your team to make informed decisions.
5️⃣ Continuously share insights: Sharing insights is not a one-time thing but an ongoing process. Actively and regularly share findings with your team and stakeholders. Regular updates and discussions prevent surprises and fosters a culture of openness and collaboration.
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Beyond UX Design is supported by Jeff White’s Storytelling Toolkit.
Lots of people talk about the importance of storytelling for UX designers, but Jeff brings actionable clarity to the concept and shows exactly how to do it.
He breaks down different real-world scenarios like how to use different storytelling methods to present your work to clients and stakeholders, how to craft a better case study for your portfolio, and how to improve portfolio presentations for job interviews. I love Jeff’s approach to storytelling here, it’s not your simple “once upon a time” stuff.
And since you’re an amazing listener and I know this course will help you out so much, I’ve partnered with Jeff to get my amazing listeners a 10% discount.
So head on over to beyonduxdesign.com/storytelling and use the code BEYONDUX at checkout to get 10% off Jeff’s Storytelling course.
Learn some incredible techniques to influence your team and advance your UX career.
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They don't teach this stuff in school
Learn the things they left off the syllabus.
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