Discover how Anais Wittrock-Roske, a former trauma nurse, leveraged personal branding to pivot into UX. Learn strategies for authentically showcasing your unique background and skills to stand out.

Can crafting an authentic personal brand transform your design career and open doors you never thought possible?

Ick. Cringe. Thirsty.

Those are just a few ways some might describe “personal brand.”

But is it really so bad?

But first, check out this week's sponsor:

Are you letting other people decide your brand for you?

Just like with most things, it all depends on how you approach it. Sure, there are people that take it to the extremes, but unfortunately, most people don’t even try.

If you’re not actively curating how you want people to see you, they’re going to do it for you. And that’s leaving a whole lot up to chance.

This week, Anais Wittrock-Roske joins the show to talk about her own experiences transitioning from Trauma Nurse to UX designer.

In a field like medicine, your work often speaks for itself. Whether or not you’re doing a good job is pretty clear. It’s obvious, especially in an environment like an emergency room. There isn’t much need to promote yourself, and as Anais notes, it’s usually frowned upon.

But this industry is different. Your work doesn’t generally speak for itself, and if you’re not actively engaging and promoting your work, the chances are good it’ll be overlooked.

It took a mindset shift and a terrible interview early on for her to realize how important reframing and self-promotion were to making a successful pivot. This week, she talks about all the things she’s learned.

Don't miss it!

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1️⃣ Hiring managers are looking everywhere for talent: Cultivate a strong presence across various platforms and channels to increase your visibility and attract opportunities.

2️⃣ Before developing your brand, consider the legacy you want to leave behind: Use this long-term vision to guide your efforts. Make sure that every interaction aligns with your ultimate career goals and values.

3️⃣ How you present your ideas and work directly influences how it's perceived: Package your achievements and skills thoughtfully, considering your audience and goals, to make a lasting impression.

4️⃣ Treat your personal brand as a product you’re designing: Create a strategy, set clear goals, and measure the success of your efforts. Be prepared to pivot and adjust your approach based on your observed outcomes, just as you would with your UX work.

5️⃣ Focus on the value you provide through your brand: Instead of simply promoting yourself, work to contribute meaningful insights, share learnings, and engage with the community. This enhances your brand and creates genuine connections that can lead to career opportunities.

Listen to episode 95 now!

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